Marketing Study for MKT 312

Survey published on pollograph.com, and summary graciously shared by Kate Maheras. It was conducted from 24th Jul to 1st Aug'10.
PAGE1

1. Please indicate your gender.

Summary of Statistics

Total
Male8 (22.22%)
Female28 (77.78%)
Total responses: 36
PAGE2

2. Please select the category that includes your age.

Summary of Statistics

Total
17 or younger0 (0%)
18-2415 (41.67%)
25-348 (22.22%)
35-441 (2.78%)
45-543 (8.33%)
55-649 (25%)
65 or older0 (0%)
Total responses: 36

3. Do you currently have children under the age of 18 living in your household?

Summary of Statistics

Total
Yes9 (25%)
No27 (75%)
Total responses: 36

4. Which of the following best describes your yearly income after taxes?

Optional

Summary of Statistics

Total
0 - 25,00013 (36.11%)
25,000 - 50,0009 (25%)
50,000 - 75,0004 (11.11%)
75,000 - 100,0003 (8.33%)
100,000 or more7 (19.44%)
Total responses: 36

5. How many children under the age of 18 live in your household?

Summary of Statistics

Total
025 (69.44%)
16 (16.67%)
25 (13.89%)
30 (0%)
40 (0%)
50 (0%)
6 or more0 (0%)
Total responses: 36

6. Which of these best describes your marital status?

Summary of Statistics

Total
Single, never married14 (38.89%)
Married16 (44.44%)
Living with partner4 (11.11%)
Separated0 (0%)
Divorced2 (5.56%)
Widowed0 (0%)
Total responses: 36

7. Which one of the following best describes you?

Summary of Statistics

Total
White/Caucasian32 (88.89%)
Spanish/Hispanic/Latino2 (5.56%)
Black/African American0 (0%)
Asian1 (2.78%)
Pacific Islander0 (0%)
Native American0 (0%)
Other0 (0%)
Prefer not to answer1 (2.78%)
Total responses: 36

8. You have just bought a drink from Starbucks. The employee hands you a reciept with a "free drink" offer after 3pm on the same day. Do you go back for a free drink?

Summary of Statistics

Total
Always3 (8.33%)
Sometimes19 (52.78%)
Never14 (38.89%)
Total responses: 36

9. While online shopping for a pair of shoes, you see an offer: If you spend $200.00 you will recieve free shipping along with 10% off your purchase. The shoes you plan to buy are $120.00. Do you spend the $200.00 to get the incentive?

Summary of Statistics

Total
Yes, that is a great deal.9 (25%)
No, it's not worth it.27 (75%)
Total responses: 36

10. Do you consider yourself a bargain shopper?

Summary of Statistics

Total
Yes27 (75%)
No9 (25%)
Total responses: 36

11. You just ate at your favorite restaurant. If you complete an online survey which will take 15 minutes, you will recieve a free appetizer on your next visit. Do you complete the survey?

Summary of Statistics

Total
Yes17 (47.22%)
No19 (52.78%)
Total responses: 36

12. You're buying shampoo/conditioner and are about to reach for your usual. You notice there is another well known (and newly revamped) brand offering a free conditioner with the purchase of shampoo. Which do you select?

Summary of Statistics

Total
I love my usual brand. I'll stick with it.17 (47.22%)
A free conditioner sounds nice. I'll try the other brand.19 (52.78%)
Total responses: 36

13. You found a moderately priced shirt you like at a well known store. If you buy 2 of these shirts, the store will give you an American Express gift card that could be worth anywhere from $5.00 to $30.00. Do you purchase 1 or 2 shirts?

Summary of Statistics

Total
Just the initial 1.15 (41.67%)
2 shirts. I want the gift card.21 (58.33%)
Total responses: 36

14. Imagine this same scenario, except it is not a gift card being offered; it is another shirt. You can either buy 1 shirt, or buy 3 for the price of 2. What do you do?

Summary of Statistics

Total
1 shirt.14 (38.89%)
2 shirts with 1 free.22 (61.11%)
Total responses: 36

15. You're at your favorite store and notice a sign in the door reading "If you spend $200.00, you get a $50.00 gift card." Do you take advantage of this deal?

Allow 'Others'

Summary of Statistics

Total
Yes.17 (47.22%)
No.13 (36.11%)
Others:6 (16.67%)
Total responses: 36

16. In general, do you find you respond to many incentives businesses have to offer? Why? Please explain.

Optional
29th Jul, 11:54 pm
- Undisclosed -
29th Jul, 12:24 pm
- Undisclosed -
29th Jul, 12:11 pm
- Undisclosed -
29th Jul, 12:06 pm
- Undisclosed -
29th Jul, 12:04 pm
- Undisclosed -
27th Jul, 4:26 pm
- Undisclosed -
Total responses: 30