Coconut Coffee-tea

Survey published on pollograph.com, and summary graciously shared by ranessa lim. It has been running since 1st Mar'09.

1. 1. Age

Summary of Statistics

Total
18 – 2426 (100%)
25 – 290 (0%)
30 – 340 (0%)
35 – 390 (0%)
40 – 440 (0%)
45 and above0 (0%)
Total responses: 26

2. 2. Gender

Summary of Statistics

Total
male15 (57.69%)
female11 (42.31%)
Total responses: 26

3. 3. Civil Status

Summary of Statistics

Total
Single26 (100%)
Divorced0 (0%)
Married0 (0%)
Widowed0 (0%)
Separated0 (0%)
Total responses: 26

4. 4. Income Producer or Dependent?

Summary of Statistics

Total
Producer2 (7.69%)
Dependent24 (92.31%)
Total responses: 26

5. 5. Occupation (Please specify)

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Total responses: 26

6. 6. YEARLY Family Income (or Personal Income if Dependent)

Summary of Statistics

Total
250,000 and over9 (34.62%)
100,000 – 249,9997 (26.92%)
60,000 – 99,9992 (7.69%)
40,000 – 59,9990 (0%)
under 40,0008 (30.77%)
Total responses: 26

7. 7. Do you drink coffee?

Summary of Statistics

Total
Yes21 (80.77%)
No (proceed to question 9 and skip question 13-15 and 17)5 (19.23%)
Total responses: 26

8. 8. What kind of coffee do you drink? (check all that apply)

Optional, May select more than one

Summary of Statistics

Total
Fresh ground coffee14 (66.67%)
Fresh coffee beans5 (23.81%)
Instant standard coffee18 (85.71%)
Instant decaffeinated coffee10 (47.62%)
Total responses: 21

9. 9. Do you drink tea?

Summary of Statistics

Total
Yes22 (84.62%)
No (proceed to question 11 and skip question 16)4 (15.38%)
Total responses: 26

10. 10. What kind of tea do you drink? (check all that apply)

Optional, May select more than one

Summary of Statistics

Total
Green tea17 (77.27%)
Fruit/herbal tea15 (68.18%)
Instant tea13 (59.09%)
Other tea8 (36.36%)
Tea9 (40.91%)
Black tea3 (13.64%)
Total responses: 22

11. 11. Coconut coffee-tea is a new product made from toasted gratings of coconut meat. It tastes like coffee, found in a teabag. Our product is a coconut coffee-tea. where would you more classify it with:

Summary of Statistics

Total
Tea12 (46.15%)
Coffee14 (53.85%)
Total responses: 26

12. 12. Would you be willing to try coconut coffee-tea?

Summary of Statistics

Total
Yes23 (88.46%)
No3 (11.54%)
Total responses: 26

13. 13. How often do you use coffee or tea?

Optional

Summary of Statistics

Total
Always (every day)1 (4.55%)
Often (several times a week)6 (27.27%)
Sometimes (several times a month)12 (54.55%)
Rarely (several times a year)3 (13.64%)
Total responses: 22

14. 14. How often do you BUY them?

Optional

Summary of Statistics

Total
Always (every day)0 (0%)
Often (several times a week)2 (9.09%)
Sometimes (several times a month)17 (77.27%)
Rarely (several times a year)3 (13.64%)
Total responses: 22

15. 15. Where do you usually buy them? (Check all that apply)

Allow 'Others', Optional, May select more than one

Summary of Statistics

Total
Coffee Shops17 (77.27%)
Supermarket20 (90.91%)
Mercury Drug Store1 (4.55%)
Convenience Stores13 (59.09%)
Others:3 (13.64%)
Total responses: 22

16. 16. What brands of tea do you buy? (check all that apply)

Allow 'Others', Optional, May select more than one

Summary of Statistics

Total
Lipton16 (72.73%)
Gold Leaf2 (9.09%)
Lyons3 (13.64%)
Charantia2 (9.09%)
Ten Ren0 (0%)
McCormick2 (9.09%)
Gourmet's2 (9.09%)
Celestial Seasonings0 (0%)
Fujian1 (4.55%)
Nestea20 (90.91%)
Tetley0 (0%)
Twinings6 (27.27%)
Healthy Lifestyles Amplaya Tea1 (4.55%)
Tylos0 (0%)
Sinoman0 (0%)
Bontea0 (0%)
Susan Baker1 (4.55%)
San Raphael0 (0%)
Steuarts1 (4.55%)
Others:1 (4.55%)
Total responses: 22

17. 17. What brands of coffee do you buy? (check all that apply)

Allow 'Others', Optional, May select more than one

Summary of Statistics

Total
Nescafé20 (95.24%)
Maxwell House9 (42.86%)
Nescafé Taster's Choice6 (28.57%)
Great Taste6 (28.57%)
San Miguel10 (47.62%)
KDO0 (0%)
Blend 450 (0%)
Others:4 (19.05%)
Total responses: 21

18. 18. What makes you buy them? (check all that apply)

Allow 'Others', Optional, May select more than one

Summary of Statistics

Total
Low selling price9 (37.5%)
Advertisements7 (29.17%)
Packaging3 (12.5%)
Availability15 (62.5%)
Taste21 (87.5%)
Brand13 (54.17%)
Convenience10 (41.67%)
Others:1 (4.17%)
Total responses: 24

19. 19. Please rank the following characteristics you would like to have in a coconut coffee-tea according to how you value them (with 1 being highest and 6 being lowest)

Summary of Statistics

123456Total Responded
Smooth Taste11 (42.31%)8 (30.77%)0 (0%)2 (7.69%)3 (11.54%)2 (7.69%)26
Rich Taste14 (53.85%)4 (15.38%)2 (7.69%)4 (15.38%)1 (3.85%)1 (3.85%)26
Aroma8 (30.77%)4 (15.38%)4 (15.38%)3 (11.54%)4 (15.38%)3 (11.54%)26
Healthly6 (23.08%)2 (7.69%)5 (19.23%)3 (11.54%)6 (23.08%)4 (15.38%)26
Affordability4 (15.38%)4 (15.38%)8 (30.77%)4 (15.38%)2 (7.69%)4 (15.38%)26
Good Packaging2 (7.69%)3 (11.54%)4 (15.38%)0 (0%)6 (23.08%)11 (42.31%)26
Total responses: 26

20. 20. How much are you willing to spend for a box of coconut coffee-tea (10 teabags)?

Summary of Statistics

Total
60 - 6911 (42.31%)
70 - 798 (30.77%)
80 - 893 (11.54%)
90- 992 (7.69%)
100 and above2 (7.69%)
Total responses: 26

21. 21. Please do not hesitate to leave comments, suggestions, and reactions on the space provided. Thank you very much for answering our survey! God bless!

3rd Mar, 2:43 am
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2nd Mar, 8:27 pm
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2nd Mar, 7:20 am
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2nd Mar, 7:16 am
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2nd Mar, 7:01 am
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2nd Mar, 6:56 am
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Total responses: 26